Here's something we’ve never talked about before.
We (Al and Kiera) has committed from the beginning not to take investments for Automic Gold. We made this commitment consciously so that we will never have to compromise our standards for numbers.
This decision comes grounded in experiences where we saw how investor funds can pressure one into being profitable over being a business that aims for good.
And yes, it does make things difficult for us. Often we can't afford to hire more people or to be in more locations. We have to wait until we sell our current collection before we have enough funds to make a new one. If we had more investments - we could have already launched so many more things,
But, thanks to your continuous support, we know we will get there soon.
Meanwhile? Hit us up for custom orders and
"Automic Gold is queer run jewelry built on transparency and honesty.
One photo is retouched. One is raw. When the innovators behind this brand showed me the photos from our collaboration, fear rose up inside of me because I could see that they were intent on putting out photos that revealed acne and dark spots as a means of holding true to their mission statement.
When authenticity is the mission, sometimes showing up raw is the best way to say that its ok to come with imperfections. When people have negative things to say about a person’s physical appearance in it’s realest and rawest, it actually reflects on their own false standards for beauty.
That is why I think brands like Automic Gold should be uplifted. They remind me why I got into this business in the first place. You are all beautiful.. You are...
1. Start to slide the cuff from the top of your ear to the bottom part till the ends of the cuff is hidden in your ear crease.
2. Squeeze the cuff with your fingers till its tight.
See video below for demonstration. :)
What are you paying for when you pay for fine jewelry? People ask why fine jewelry is so expensive, yet are willing to shell out thousands for a designer bag, no questions asked. Leather costs a fraction of what fine metals and real diamonds cost, so why do we pay a 12x markup? It comes down to the power of big corporations.
💰
There are almost no big corporations in the jewelry industry, most makers are independent, small- to medium-sized businesses. We don’t put money into advertising campaigns to convince you that a 10x markup is worth it, but as a reward we are trusted less than big brands selling overpriced leather or clothing (industries with generally lower ethical production standards).
💸
No matter how high the high-end fashion, clothing will never hold its value compared to fine gold and diamonds. When you buy Automic Gold, you are investing in a luxury that lasts...
Why is it ok for big corporations to use the gay identity to sell products and get our money (as well as praise for “representation”), but if we say we are a LGBT-owned biz, I should feel guilty and like I am selling my identity? We are getting comments like “why do you need to say you are queer-owned?” and my answer is that I want to have representation of trans/queer people doing shit, not just sitting pretty. So I push away the voices that tell me to stay quiet and keep grinding.
