From Shortest to Longest
The Biggest Pendant Goes to the Bottom
I recently got an email from a marketing agency that was preaching about the effectiveness of marketing to LGBTQ audiences, and how LGBTQ community was a new target audience brands could utilize this season.
That got under my skin. Even before Al and I started Automic Gold, we used to see pride stickers show up on facades of shops squarely on June 1st. And every year I had the same question: where were you the other 11 months?
I appreciate that companies are voicing their support for LGBTQ community. It’s a step that makes acceptance a reality and equality a realistic goal.
But I would love big brands to show your support just as visibly and loudly throughout the year.
And If You Have To...
- Go beyond heteronormative cisgender couples being happy on beaches in your marketing. Hire queer non-white models. Hire fat queer models and disabled...
Multi-pierced ears are so fun to style. You can stick to one statement look, or switch up the earrings for a myriad of fresh looks.
Here's my advice and some ideas on how to style the earrings!
Go from big to small, or from long to short.
Start with the biggest or longest earring closer to your face, and go with smaller or shorter earrings as you move up the earlobe. That way you build an elegant graduated look.
And, if you want to bring a bit of punk energy, switch the order in opposite direction - from smallest to largest further away from...
As you might know, gold is a yellow metal. So how is it that we have white or rose gold? By adding metals of different color to gold!
In the same way that you will get green color if you mix blue into yellow, we can add different metals to a naturally yellow gold and get different colors.
Various manufacturers use different formulas to mix their gold. Below you can see percentages of metals that we use in Automic Gold jewelry.
14k Yellow Gold - 58.5% gold, 26% copper, 8.5% silver, zinc 7%
14k Rose Gold - 58.5 % gold, 38% copper, 3.5% silver
14k White Gold - 58.5 % gold, 23.5% copper, 5% silver, zinc 6%, nickel 7%
Note for white gold:
Because most metal used in the mix is yellow, such mix will be always a little yellow-ish. The color comes out similar to a "vanilla" color, and that's why 14k white gold...
First, difference between karat and carat
Karats ("kt" for short) is a measure of the purity of gold. Don't be confused with carats ("ct" short) - a measure of weight of precious stones.
Meaning of a karat
Karat is used as an identifier, and all jewelry made of real gold will have a karat stamp. Although percentage of precious metal present in jewelry can be any number, just a select few standards are commonly used.
The commonly used karats are:
10k or 417- 41.7% of pure gold
14k or 585 - 58.5% of pure gold
18k or 750 - 75% of pure gold
24k or 999 - 100% of pure gold
These karats apply to any color of gold - meaning that 14k yellow and 14k rose gold will have same percentage of gold, 58.5%. And, here's an explanation on why gold can have different colors.
Karat stamp (10k,...
Cleaning plain real gold jewelry is very easy - just use water, soap, cloth or soft brush.
Note of caution: be careful not to drop your valuable piece into the sink! You can put a cloth over drain to prevent anything from falling down the drain.
First - if the piece is extra dirty you can leave it to soak in mix of soap and water overnight. That is essentially like a pre-wash.
If the piece got scratched up with use, use our jewelry pouch (which doubles as a polishing cloth) to polish visible parts of the metal. You can use any other polishing cloth as well. Press hard when you polish. If scratches are serious and still don't go away - take it to a jeweler for a re-polish.
For gold jewelry with diamonds or cubic...
"A particularly famous brand of jewelry" gold earrings start at $500 a pair. Our comparable Bar Earrings are $126. Yes, they charge more for that famous name, but it's 4 times more expensive. Should we price our products at $425 and give you a mind-blowing 70% off coupon?
I believe that's wrong. A "fake" discount (that was included in the price) works because our minds are tricky. But in no way it feels honest to me.
That's why I made a decision from the start to not to leave room for a discount in our prices.
Why we don't do sales.
I am selling solid gold. It won't spoil like produce, won't fade after laundry like clothes, and won't devalue like a certain fancy iGadget in September.
Price of gold was $35/ounce just a 100 years ago. In the...
It’s Alena, co-creator and metalsmith of Automic Gold.
What I’ve been up to:
Hoop earrings design is ready :)
I chose more expensive solid gold design - thanks to all you who told me to go with it! I need more gold to produce that design. And as you know, we source all gold from re-claimed gold sources ♻️ -so I am waiting on “fresh” delivery. It takes longer & is more expensive, but what the hell, it’s worth it 🌎.
I designed a necklace to match my favorite Threader earrings and am testing it now. I am also working on charms and more necklace ideas ❤️
Automic is EXPANDING!
We are moving to a bigger studio in March! :) I signed the lease last week. With NYC real estate it felt like I sold my soul to the devil. 50 pages of gibberish English language… Fingers crossed, I will make it work! :)
Look at the photo below. Those are food containers. I bought one at a home goods store and have been using for several years now. Another one came with most recent food delivery.
Can you tell which is which?
Doesn’t it feel weird that they are so similar? At that moment, a switch went off in my head. At that moment, it became vividly clear to me that I must be doing my share and beyond in curbing pollution.
Here are some things I’ve learned over the years, trying to lead an environmentally-conscious lifestyle.