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Automic Gold Blog

We love educating and sharing experiences on this blog.

An Open Letter to the Jewelry Industry

Picture this: a plus-size person walks into a jewelry store store, looking for a simple ring with a unique design. Five minutes later, they’ve found the perfect piece—it’s delicate, it’s well-made, and it’s unlike anything they’ve seen before. When they try to put it on, it barely fits their pinky ring. They ask for a larger size and are told that’s the biggest they’ve got. That sends the message that plus-size bodies are less deserving of beautiful jewelry. And retailers should be ashamed of that message.

Do a quick Google search for “plus-size jewelry” and it’s limited to fashion brands—with no jewelry-making expertise—swimming out of their lanes. But if you’re looking for handcrafted, minimalist jewelry? The options disappear. Instead of running from the scarcity of items available in larger sizes, we decided to do something about it.

The majority of America wears plus sizes—and millions of people are sick of...

What Do the High-Fashion and Jewelry Industries Have Against Plus-Size Bodies?

More than two thirds of American women wear plus sizes—and that’s not taking into account the men and non-binary folks who fit into that category. Even so, only about 2.3 percent of women’s apparel caters to those sizes; the number drops to .1 percent for luxury retail brands. When it comes to jewelry in plus sizes, the choices are relegated to fast-fashion clothing brands dabbling in the world of accessories. Excluding Automic Gold, fine jewelry in a full range of sizes doesn’t seem to exist.

So why are so many high-end retailers against being truly size inclusive? According to an op-ed in Business of Fashion, “Fashion, as a system, as a force, as commerce, as logic and as belief, is all about exclusion.” The article goes on to state that being truly inclusive and representative goes against the very nature of the industry. Designer Christian Siriano argues...

Layering 101: How To Layer Necklaces

From Shortest to Longest

Leave 2 inches between necklaces. It's a good amount of space to leave between necklaces for balanced, organic flow.
To spice up the mix, add a pendant or lariat necklace, but make sure to account for height of the pendant when you layer to balance the look
Model wearing Automic Gold Choker, Dashed Collar and Lariat Necklace
Above (from top to bottom):

The Biggest Pendant Goes to the Bottom

Style the biggest, heaviest pendant be on the bottom, and add a pop of color in the...

Queer Dollars

I recently got an email from a marketing agency that was preaching about the effectiveness of marketing to LGBTQ audiences, and how LGBTQ community was a new target audience brands could utilize this season.

That got under my skin. Even I started Automic Gold, I used to see pride stickers show up on facades of shops squarely on June 1st. And every year I had the same question: where were you the other 11 months?

I appreciate that companies are voicing their support for LGBTQ community. It’s a step that makes acceptance a reality and equality a realistic goal.

But I would love big brands to show your support just as visibly and loudly throughout the year.

And If You Have To...

  1. Go beyond heteronormative cisgender couples being happy on beaches in your marketing. Hire queer non-white models. Hire fat queer models and disabled queer models. Hire transgender...

How to style multiple earrings?


Circle Threader Earring                               Automic Gold studs with Connector


Multi-pierced ears are so fun to style. You can stick to one statement look, or switch up the earrings for a myriad of fresh looks. 

Here's my advice and some ideas on how to style the earrings!

Go from big to small, or from long to short.

Start with the biggest or longest earring closer to your face, and go with smaller or shorter earrings as you move up the earlobe. That way you build an elegant graduated look.

And, if you want to bring a bit of punk energy, switch the order in opposite direction - from smallest to largest further away from...

Why does gold have different colors?


As you might know, gold is a yellow metal. So how is it that we have white or rose gold? Simply by adding metals of a different color to gold!

In the same way that you will get a green color when you mix blue into yellow, we can add different metals to a naturally yellow gold and get different colors.

Various manufacturers use different formulas to mix their gold. Below you can see  percentages of metals that we use in Automic Gold jewelry.

14k Yellow Gold - 58.5% gold, 26% copper, 8.5% silver, zinc 7%
14k Rose Gold - 58.5 % gold, 38% copper, 3.5% silver
14k White Gold - 58.5 % gold, 23.5% copper, 5% silver, zinc 6%, nickel 7%

Note for white gold:

Because most metal used in the mix is yellow, such mix will be always a little yellow-ish. The color comes out similar to a "vanilla" color, and that's why 14k...

What karat means in gold jewelry?

First, difference between karat and carat

Karats ("kt" for short) is a measure of the purity of gold. Don't be confused with carats ("ct" short) - a measure of weight of precious stones.

Meaning of a karat

Karat is used as an identifier, and all jewelry made of real gold will have a karat stamp. Although percentage of precious metal present in jewelry can be any number, just a select few standards are commonly used.

The commonly used karats are:

10k or 417- 41.7% of pure gold
14k or 585 - 58.5% of pure gold
18k or 750 - 75% of pure gold
24k or 999 - 100% of pure gold

These karats apply to any color of gold - meaning that 14k yellow and 14k rose gold will have same percentage of gold, 58.5%. And, here's an explanation on why gold can have different colors.

Karat stamp (10k,...

How to clean real gold jewelry, with diamonds or with stones. Easy, at home.

Cleaning plain real gold jewelry is very easy - just use water, soap, cloth or soft brush.

Note of caution: be careful not to drop your valuable piece into the sink! You can put a cloth over drain to prevent anything from falling down the drain.

First - if the piece is extra dirty you can leave it to soak in mix of soap and water overnight. That is essentially like a pre-wash.

If the piece got scratched up with use, use our jewelry pouch (which doubles as a polishing cloth) to polish visible parts of the metal. You can use any other polishing cloth as well. Press hard when you polish. If scratches are serious and still don't go away - take it to a jeweler for a re-polish.

For gold jewelry with diamonds or cubic...

Why we don't do discounts.

"A particularly famous brand of jewelry" gold earrings start at $500 a pair. Our comparable Bar Earrings are $126. Yes, they charge more for that famous name, but it's 4 times more expensive. Should we price our products at $425 and give you a mind-blowing 70% off coupon?

I believe that's wrong. A "fake" discount (that was included in the price) works because our minds are tricky. But in no way it feels honest to me.

That's why I made a decision from the start to not to leave room for a discount in our prices.

Why we don't do sales.

I am selling solid gold. It won't spoil like produce, won't fade after laundry like clothes, and won't devalue like a certain fancy iGadget in September.

Price of gold was $35/ounce just a 100 years ago. In the...

Did I Sell my Soul to the Devil?


It’s Alena, co-creator and metalsmith of Automic Gold.

What I’ve been up to:

Hoop earrings design is ready :)

I chose more expensive solid gold design - thanks to all you who told me to go with it! I need more gold to produce that design. And as you know, we source all gold from re-claimed gold sources ♻️ -so I am waiting on “fresh” delivery. It takes longer & is more expensive, but what the hell, it’s worth it 🌎.

I designed a necklace to match my favorite Threader earrings and am testing it now. I am also working on charms and more necklace ideas ❤️

Automic is EXPANDING!

We are moving to a bigger studio in March! :) I signed the lease last week. With NYC real estate it felt like I sold my soul to the devil. 50 pages of gibberish English language Fingers crossed, I will make it work! :)