Automic Gold Blog

Gold-Plated

Value: Usually the cheapest option. Contains real gold, but very little (about one gram of real gold in one pint of solution can be used to plate thousands of pieces!). Cheaper jewelry will have a very thin plating which wears off fast, but some higher quality brands will have a thicker plating with an additional protective coating to help it last longer.

How to find: Will have no quality mark on the jewelry, but may have company name/logo stamped.

Gold-Plated over Sterling Silver

Value: Still gold plated metal, but with valuable sterling silver. Sterling silver is a sought-after material ($0.57 per gram*) while still being very affordable compared to gold ($43.40...

This Christmas season only, we are opening pop-up shop in SoHo! That's exciting news for us! We always wanted to be closer to our customers and were always tempted to get IRL presence. Now it's a reality with a start date 🎊.

Starting October 16th, we will have our own corner in a beloved SoHo!! Save the address - Broadway Market, 483 Broadway, New York, NY.

Where's that?

It's in Broadway Market. Broadway Market is a space for creative brands and artists to show themselves right in the heart of SoHo shopping heaven.

At Broadway Market, we are on the left side of the space. Tip: Look for Andromeda galaxy 😉

Space + Science

We wanted to create a unique shopping experience which will reflect our jewelry - fun, authentic and thought out. And, we want it to...

Hi!

Al here, founder of Automic Gold. I want to share with you my story: how I started working in jewelry industry and why I design my own jewelry.

I migrated into USA in 2009 in smack-dab of our great economy and I couldn't find a job for a really long time. I didn't have any relatives of friend here, so I was really desperate. The only job I could find at the time, was giving our fliers for the jewelry store. So i took it. I was paid $4 and hour :/ I didn't know it was illegal at the time, but I still did it.  After this I was working as a jewelry store clerk, as assistant to the manager and then the store manager. And right now I have my own business. Yayyyy! American dream, right? (no sarcasm intended)

Since I...

It is so confusing when people say “gold jewelry”. It can be solid gold jewelry, hollow gold jewelry, gold filled or gold plated jewelry - and difference in value can be staggering. I’m Jamie, co-founder of Automic Gold, and we are going to discuss different types of gold jewelry.

The confusion arises because the word “gold” can be used to describe the color of jewelry as well as the material of the piece. It should always be disclosed what are you buying! If you find it hard to find out whether you are paying for gold color or gold material - it’s simply not fair - because there is big difference in cost.

Gold colored jewelry is usually brass or silver which plated with gold color over it. They are on more affordable side. The jewelry made of gold (hollow...

Let’s be real. Visual is a top form of communication used by humans. Whatever you wear, you are using it to tell people about yourself and opinion will be formed about you by your appearance. Even if you “don’t care about fashion”, you do make a statement with your clothes and accessories, because unfortunately, at most places no-clothes outfit is not acceptable :).

Below are my tips on how to find style that is truly yours:

1. Try “fast fashion” first, but stick with more permanent pieces
“Fast fashion” brands (H&M, Forever 21, etc) are great for affordable options that you can play with to experiment with your style. Try on and buy a few different styles you like, to test it out in your everyday life.

(Surprise! The piece you thought looks best on you in a fitting room may not be the piece you will wear the most).

When you...

Hi, Al here, founder and designer and everything-else-small-business-owner-is of Automic Gold.

Let me tell you why buying gold jewelry is a smart move:

1. Gold is timeless. Quite literally, gold jewelry dug out of archaeological sites will look now as good as it did when it was worn by probably someone like Cleopatra 2500 years ago.
   
   
2. It is safe to wear. No more green or grey lines on your skin from fake jewelry! And, you don't have to worry about going to the pool, sauna or beach - gold withstands the elements.
   
   
3. Gold is a smart investment. Stop buying and throwing away single-use jewelry and with it, your hard earned money. You can wear Automic jewelry for any occasion - that’s what it was...