Automic Gold Blog

Circle Threader Earring                               Automic Gold studs with Connector

Multi-pierced ears are so fun to style. You can stick to one statement look, or switch up the earrings for a myriad of fresh looks. 

Here's my advice and some ideas on how to style the earrings!

Go from big to small, or from long to short.

Start with the biggest or longest earring closer to your face, and go with smaller or shorter earrings as you move up the earlobe. That way you build an elegant graduated look.

And, if you want to bring a bit of punk energy, switch the order in opposite direction - from smallest to largest further away from...

As you might know, gold is a yellow metal. So how is it that we have white or rose gold? Simply by adding metals of a different color to gold!

In the same way that you will get a green color when you mix blue into yellow, we can add different metals to a naturally yellow gold and get different colors.

Various manufacturers use different formulas to mix their gold. Below you can see  percentages of metals that we use in Automic Gold jewelry.

14k Yellow Gold - 58.5% gold, 26% copper, 8.5% silver, zinc 7%
14k Rose Gold - 58.5 % gold, 38% copper, 3.5% silver
14k White Gold - 58.5 % gold, 23.5% copper, 5% silver, zinc 6%, nickel 7%

Note for white gold:

Because most metal used in the mix is yellow, such mix will be always a little yellow-ish. The color comes out similar to a "vanilla" color, and that's why 14k...

First, difference between karat and carat

Karats ("kt" for short) is a measure of the purity of gold. Don't be confused with carats ("ct" short) - a measure of weight of precious stones.

Meaning of a karat

Karat is used as an identifier, and all jewelry made of real gold will have a karat stamp. Although percentage of precious metal present in jewelry can be any number, just a select few standards are commonly used.

The commonly used karats are:

10k or 417- 41.7% of pure gold
14k or 585 - 58.5% of pure gold
18k or 750 - 75% of pure gold
24k or 999 - 100% of pure gold

These karats apply to any color of gold - meaning that 14k yellow and 14k rose gold will have same percentage of gold, 58.5%. And, here's an explanation on why gold can have different colors.

Karat stamp (10k,...

Cleaning plain real gold jewelry is very easy - just use water, soap, cloth or soft brush.

Note of caution: be careful not to drop your valuable piece into the sink! You can put a cloth over drain to prevent anything from falling down the drain.

First - if the piece is extra dirty you can leave it to soak in mix of soap and water overnight. That is essentially like a pre-wash.

If the piece got scratched up with use, use our jewelry pouch (which doubles as a polishing cloth) to polish visible parts of the metal. You can use any other polishing cloth as well. Press hard when you polish. If scratches are serious and still don't go away - take it to a jeweler for a re-polish.

For gold jewelry with diamonds or cubic...

"A particularly famous brand of jewelry" gold earrings start at $500 a pair. Our comparable Bar Earrings are $126. Yes, they charge more for that famous name, but it's 4 times more expensive. Should we price our products at $425 and give you a mind-blowing 70% off coupon?

I believe that's wrong. A "fake" discount (that was included in the price) works because our minds are tricky. But in no way it feels honest to me.

That's why I made a decision from the start to not to leave room for a discount in our prices.

Why we don't do sales.

I am selling solid gold. It won't spoil like produce, won't fade after laundry like clothes, and won't devalue like a certain fancy iGadget in September.

Price of gold was $35/ounce just a 100 years ago. In the...

Gold-Plated

Value: Usually the cheapest option. Contains real gold, but very little (about one gram of real gold in one pint of solution can be used to plate thousands of pieces!). Cheaper jewelry will have a very thin plating which wears off fast, but some higher quality brands will have a thicker plating with an additional protective coating to help it last longer.

How to find: Will have no quality mark on the jewelry, but may have company name/logo stamped.

Gold-Plated over Sterling Silver

Value: Still gold plated metal, but with valuable sterling silver. Sterling silver is a sought-after material ($0.57 per gram*) while still being very affordable compared to gold ($43.40...

Hi!

Al here, founder of Automic Gold. I want to share with you my story: how I started working in jewelry industry and why I design my own jewelry.

I migrated into USA in 2009 in smack-dab of our great economy and I couldn't find a job for a really long time. I didn't have any relatives of friend here, so I was really desperate. The only job I could find at the time, was giving our fliers for the jewelry store. So i took it. I was paid $4 and hour :/ I didn't know it was illegal at the time, but I still did it.  After this I was working as a jewelry store clerk, as assistant to the manager and then the store manager. And right now I have my own business. Yayyyy! American dream, right? (no sarcasm intended)

Since I...

It is so confusing when people say “gold jewelry”. It can be solid gold jewelry, hollow gold jewelry, gold filled or gold plated jewelry - and difference in value can be staggering.

The confusion arises because the word “gold” can be used to describe the color of jewelry as well as the material of the piece. It should always be disclosed what are you buying! If you find it hard to find out whether you are paying for gold color or gold material - it’s simply not fair - because there is big difference in cost.

Gold colored jewelry is usually brass or silver which plated with gold color over it. They are on more affordable side. The jewelry made of gold (hollow or solid) are more expensive and the more gold is used the more expensive piece will be.

There are 5 materials that are typically referred to as gold:...