Automic Gold Blog

It is so confusing when people say “gold jewelry”. It can be solid gold jewelry, hollow gold jewelry, gold filled or gold plated jewelry - and difference in value can be staggering.

The confusion arises because the word “gold” can be used to describe the color of jewelry as well as the material of the piece. It should always be disclosed what you are buying! If you find it hard to find out whether you are paying for gold color or gold material - it’s simply not fair - because there is big difference in cost.

Gold colored jewelry is usually brass or silver which is plated with gold color over it. They are on more affordable side. The jewelry made of gold (hollow or solid) are more expensive and the more gold is used the more expensive piece will be.

There are...

Hi, Al here, founder and designer and everything-else-small-business-owner-is of Automic Gold.

Let me tell you why buying gold jewelry is a smart move:

1. Gold is timeless. Quite literally, gold jewelry dug out of archaeological sites will look now as good as it did when it was worn by probably someone like Cleopatra 2500 years ago.
   
   
2. It is safe to wear. No more green or grey lines on your skin from fake jewelry! And, you don't have to worry about going to the pool, sauna or beach - gold withstands the elements.
   
   
3. Gold is a smart investment. Stop buying and throwing away single-use jewelry and with it, your hard earned money. You can wear Automic jewelry for any occasion - that’s what it was...