It’s not a campaign. It’s honesty.
Why have one type of chain when you can have both. This specially fused Diamond Cut chain with Essential chain can be worn 24/7.
Good to Know
Feather light, gold strong chain you won't notice you have on
Soft comfortable chain where each bead is diamond-cut for extra magical sparkle.
Inspired by stars and the universe (this is where all gold comes from, after all). All Automic Gold packaging is 100% recyclable.
Minimalist, simple geometry of a spring lock matches essential chain perfectly.