What are you paying for when you pay for fine jewelry? People ask why fine jewelry is so expensive, yet are willing to shell out thousands for a designer bag, no questions asked. Leather costs a fraction of what fine metals and real diamonds cost, so why do we pay a 12x markup? It comes down to the power of big corporations.
There are almost no big corporations in the jewelry industry, most makers are independent, small- to medium-sized businesses. We don’t put money into advertising campaigns to convince you that a 10x markup is worth it, but as a reward we are trusted less than big brands selling overpriced leather or clothing (industries with generally lower ethical production standards).
No matter how high the high-end fashion, clothing will never hold its value compared to fine gold and diamonds. When you buy Automic Gold, you are investing in a luxury that lasts - not an inflated concept of value driven by big business marketing tactics. And hey, if society collapses, that solid gold ring on your finger is going to go a lot farther than some worn-out designer jeans.