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Why Gold Jewelry Is So Expensive?

What are you paying for when you pay for fine jewelry? People ask why fine jewelry is so expensive, yet are willing to shell out thousands for a designer bag, no questions asked. Leather costs a fraction of what fine metals and real diamonds cost, so why do we pay a 12x markup? It comes down to the power of big corporations.
There are almost no big corporations in the jewelry industry, most makers are independent, small- to medium-sized businesses. We don’t put money into advertising campaigns to convince you that a 10x markup is worth it, but as a reward we are trusted less than big brands selling overpriced leather or clothing (industries with generally lower ethical production standards).
No matter how high the high-end fashion, clothing will never hold its value compared to fine gold and diamonds. When you buy Automic Gold, you are investing in a luxury that lasts - not an inflated concept of value driven by big business marketing tactics. And hey, if society collapses, that solid gold ring on your finger is going to go a lot farther than some worn-out designer jeans.


Radically wearable fine jewelry, for everyone.

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