It’s not a plus size campaign
Being size inclusive is something that should be a given. Humans come in all sizes and shapes - so should jewelry.
That is why from the start we decided to make all our jewelry in a wide range of sizes. We do not expect a cookie for this. For us, it's common sense and everyday priority.
29 sizes of ringsShop rings
It should be the norm
Let’s get real.
We are a small family-owned business; we don’t have a team that works on market research or a advertising agency that tells us what to do or what to say.
And thus, being the only size-inclusive fine jewelry brand is honestly not something we expected Automic Gold to be when we launched.
Here’s a fun insight: Al went online one evening in summer of 2018 to see what other size-inclusive fine jewelry companies we can collaborate with. And they found none.
In disbelief, we all searched far and wide and still failed to find anyone who matched our size range — and we failed.
Frustrated, we took to our Instagram to share it with our audience and it’s then we have realized that we are onto something.
Fast forward year after our discovery, we are still the only fine jewelry brand to be that size inclusive.
It’s not patting us on the head, it’s throwing shade at an industry that does not want to catch up.