Let's start a revolution
We are loud, We are queer, We are here to change things.
This is Alena:
Ten years in the fine jewelry industry, 3 jewelry schools graduated, Alena was yet to find jewelry to fall in love with.
And this is Jamie:
After a decade of work in technology, she wanted to work at a place that was outspoken and forward thinking.
The goal is to make fine jewelry inclusive & accessible.
That means genderless, size-inclusive & diverse. A self-conscious business that is built on transparency and honesty.
Fine jewelry simple and comforting, like visiting your favorite coffee place.
A power couple
Automic Gold is run by Alena and Jamie daily. Combined they have the perfect experience to make awesome things happen.
A metalsmith, jewelry designer, Tory Burch Foundation graduate and Gemological Institute of America graduate.
Alena is the metalsmith and designer behind Automic Gold jewelry. She also manages the financials and business decisions.
Alena is genderqueer and goes by she/them pronouns.
Alena also has personal instagram: @ungendered_mashed_potato
Jamie is a graphic designer, software engineer, she volunteered as a Girls Who Code teacher and has a degree in Space Misson Design and Operations.
She built our website, our visual voice and designs our pop up shop experiences. She also runs our Instagram.
Jamie is a transgender woman (representation matters) and goes by she/her pronouns.
We forge our own path
We don't photoshop models.
Hell yeah to positive, honest body images.
We hire size-inclusive, non-cis and non-white models all year round, not just on awareness months.
MADE IN USA
All of it, from jewelry to shipping box.
We also don't do $ales.
A-particularly-famous-jewelry-brand’s gold earrings start at $500 a pair. Our comparable Bar Earrings are $85. Yes, they charge more for that famous name, but it's 83% more expensive. Should we price our products at $425 and give you a mind-blowing 80% off coupon?
I believe that's wrong. A "fake" discount (that was included in the price) works because our minds are tricky. But in no way it feels honest to me.
That's why I made a decision from the start to not to leave room for a discount in our prices.
That’s why we don't do sales - you know the price you get now is the honest price.