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Real Gold.
Made By Real People.

Forging Our Own Path

We Do What We Do…

  • So people regardless of size or identity can enhance their style.

  • To reject fast fashion and encourage investing in recyclable, long-lasting pieces.

  • To prove businesses can thrive without submitting to greed-fueled exploitation.

We Do It By…

  • Testing all our pieces for comfort.

  • Refusing investor funding so we never compromise our values for numbers.

  • Capping our CEO’s salary at 3 times the lowest employee salary and sharing annual profits with all employees.

Meet our Founder!

AL Sandimirova is the founder of Automic Gold. A metalsmith and jewelry designer dedicated to making ethical, comfortable, and size-inclusive fine jewelry.

Learn More About AL

Meet Luna!

Luna is the real Big Boss of Automic Gold. She’s an adorable Daschund who takes her role as security, jewelry inspector, and model very seriously. She’s always happy to greet anyone who visits our showroom.