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Real Gold.
Made By Real People.

Forging Our Own Path

We Do What We Do…

  • So people regardless of size or identity can enhance their style.

  • To reject fast fashion and encourage investing in recyclable, long-lasting pieces.

  • To prove businesses can thrive without submitting to greed-fueled exploitation.
A model's ear wearing four pieces from our Ball Jewelry collection in different piercings

We Do It By…

  • Testing all our pieces for comfort.

  • Refusing investor funding so we never compromise our values for numbers.

  • Capping our CEO’s salary at 3 times the lowest employee salary and sharing annual profits with all employees.
A model holding their hand to their ear wearing various Automic Gold rings, bracelets, earrings, and chains

Meet our Founder!

AL Sandimir is the founder of Automic Gold. A metalsmith and jewelry designer dedicated to making ethical, comfortable, and size-inclusive fine jewelry.

Learn More About AL
Luna sitting a jewelers bench ready to make some jewelry

Meet Luna!

Luna is the real Big Boss of Automic Gold. She’s an adorable Daschund who takes her role as security, jewelry inspector, and model very seriously. She’s always happy to greet anyone who visits our showroom.

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Luna in our showroom with a calculator and ring sizers ready to help you find your ring

Meet Luna!

Luna is the real Big Boss of Automic Gold. She’s an adorable Daschund who takes her role as security, jewelry inspector, and model very seriously. She’s always happy to greet anyone who visits our showroom.

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Luna sitting on our custom Automic Gold ring box chair in our showroom

Meet Luna!

Luna is the real Big Boss of Automic Gold. She’s an adorable Daschund who takes her role as security, jewelry inspector, and model very seriously. She’s always happy to greet anyone who visits our showroom.

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Luna sitting on an employees desk

Meet Luna!

Luna is the real Big Boss of Automic Gold. She’s an adorable Daschund who takes her role as security, jewelry inspector, and model very seriously. She’s always happy to greet anyone who visits our showroom.

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Luna greeting a customer by putting her paw on their foot

Meet Luna!

Luna is the real Big Boss of Automic Gold. She’s an adorable Daschund who takes her role as security, jewelry inspector, and model very seriously. She’s always happy to greet anyone who visits our showroom.

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