Got this for a friend as a birthday present and it is so beautiful! It is the most delicate and gorgeous little bracelet that I have ever seen. I absolutely love the item itself, the packaging, and everything else that comes in the box! The outside of the package does say "Automic Gold" if you don't get the minimal packaging, and it was unfortunately stolen after being delivered. With package insurance though, the customer service was fantastic, and I was able to get a replacement sent with a quick turnaround. Will be shopping here again and again!